Marino said the board “felt off” and after feeling "unsteady" in practice, she bailed out of the event to avoid further injury. “For those who don't know,” Marino wrote, “the base of the board is important for your speed and not meant to have anything on it but wax, having marker and other things on the bottom basically defeats the purpose.” Julia Marino of the United States in action during her silver medal performance in the Snowboard Slopestyle Final. Marino already covered the Prada logo on her helmet while winning silver, and now the IOC was requiring her to color over the logo on the board.Īt an Olympic level, even the tiniest alterations matter, and Marino said the markered board felt unfamiliar under her feet. The IOC, Marino said, contended that the Prada sponsorship violated IOC’s Rule 40, which governs the sponsorships an athlete can endorse while at the Games. They told me I would be disqualified if I didn’t cover the logo and obligated me to literally draw on the base of my board with a sharpie.” Marino took to her Instagram page, noting in a Story, “For everyone asking, the night before the big air, the IOC told me they no longer approved my board even tho they approved it for slope. Marino uses a board with a large Prada logo on it, and that didn’t sit well with the IOC, which required her to cover the logo or risk disqualification. Snowboarder Julia Marino, a silver medalist in slopestyle, learned that lesson the hard way prior to Monday’s big air competition. You simply do not get between the Olympics and the sweet, steady flow of sponsor cash. The IOC goes so far as to put swatches of dark tape over the logos of non-sponsor cars used as Olympic taxis and non-sponsor toilets used as, well, Olympic toilets. In Beijing, you’ll see plenty of Coke and Visa logos, but no Pepsi or American Express anywhere. BEIJING - The Olympics protects its sponsors.
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